Facebook Privacy Head Suggests Company Will Serve Ads on Other Sites - conklinlosetto
Facebook's head of seclusion insurance, Erin Egan, hinted in a Web confabulation on Monday that Facebook would begin serving targeted ads to users on third-political party websites.
The company proposed changes to its concealment policy cobbler's last Friday that included augmenting a antecedently fleeting reference to helping ads on "other websites." The proposal spurred conjecture about potential plans for Facebook to use what it knows astir users' tastes to deliver ads not merely on Facebook but across the Web.
During Monday's Web chat, which was intended to solvent users' questions about the planned changes, Egan went out of her mode to remark the policy's reference point to ads on third-party websites.
"We've always said in the information wont policy that we Crataegus oxycantha dish up ads off Facebook and we May habituate that same information to serve you an adver off Facebook," she aforementioned.
"We have nothing to announce thus far," Egan aforementioned before explaining how the off-site advertising would influence.
If a user's friend "likes" a product, Facebook might serve that user an ad for the production — Coca-Cola, for example. The user will likely ensure the "social context of use" below the ad. It mightiness read "Andrew likes Nose candy," Egan explained.
Facebook could in the future deliver the Same user with the ad along some other website, with or without the social context that explains wherefore the substance abuser is seeing it, Egan said.
Sarah Downey, a privacy strategist with privacy software vendor Abine, aforesaid the potential expanded use of ads could affect user privacy.
The reversal suggests that Facebook will use what IT knows about users "outside the Facebook ecosystem," Downey said in an netmail. It also makes clear that Facebook scans complete types of user happy for hints about consumer preferences.
"Even if you don't explicitly say you're a sci-fi lover, they tail analyze posts about movies you've seen, articles you've read, and deduce that you are a sci-fi fan and prey you with sci-fi ads," Downey aforesaid.
Facebook already leads the market in display advertising, merely faces stiff challenger from Google.
Cameron Scott covers search, network services and privateness for The IDG Newsworthiness Service. Follow Cameron on Twitter at CScott_IDG.
Source: https://www.pcworld.com/article/464513/facebook_privacy_head_suggests_company_will_serve_ads_on_other_sites.html
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